Let's play another game of Good Ad/Bad Ad. Is this a GOOD or BAD newsletter ad? This is a GOOD ad 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆 𝗜 𝗹𝗼𝘃𝗲 𝗶𝘁. 1) It's SHORT. → I know it's an ad, but I read the whole thing because of how quick of a read it is. 2) To the point → A product to help me use email & SMS marketing. 3) Gives me the important features & benefits in <15 words. → "No learning curve" → Support if I need help → ROI!! 4) CTA Restates the benefit → "so good it's boring" = no headache, no learning curve, no-brainer. I'm not in the market for an email or SMS marketing service. But if I was I'd have an Omnisend account while typing this. One other bonus reason I love this ad? There's no headline. → 𝗧𝗵𝗲 𝗯𝗿𝗮𝗻𝗱 𝗻𝗮𝗺𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲. Super counter-intuitive. But it hooked me. Well done Katelyn & team 👏 PS— this newsletter hit my inbox today. I could go on and on why I love it but wanted to share it with y'all asap. Bottom Line: Do not overcomplicate your newsletter ads 🗣️🗣️
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