Lessons from 200+ B2B Sales Pitches and How To Do It Right - April Dunford and Dave Gerhardt talk about positioning, messaging, category creation, strategic narratives, and more.
Exit Five - B2B Marketing with Dave Gerhardt: #97: April Dunford - Positioning, Differentiation, Lessons from 200+ B2B Sales Pitches, and How To Do It Right on Apple Podcasts