PRACTICAL EXAMPLE ALERT! What's special (and smart) about how Gong organizes, presents, and tells their customer stories? My team did a deep-dive to answer exactly that. One of the many things we learned is that Gong does a fantastic job of baking hooks and intrigue into their stories. For example, take this intro: "Moose. When you enter the Rapid7 Boston office, that’s the first thing you see — a giant moose. Moose is also the collective name for Rapid7’s employees. Why?" I bet you want the answer to that now, right? It's not a one-off. Several of their studies have these types of lead-ins that get the reader invested and digging into the piece. What else did we learn about Gong, and what can YOU take away to make your OWN stories much better? Check out the link in the comments for our full, ungated breakdown :) #marketing #customermarketing #customeradvocacy #testimonials #casestudies
To view or add a comment, sign in
