Make Switching Easy — Groove

Want people to switch to your product from a competitor? Make it easy. Take this example from Groove, an alternative to Zendesk. One of the main CTAs on their comparison page is a guide showing Zendesk customers how to migrate their support tickets to Groove. This is especially important when you have a particularly sticky product category. Switching support desk software is a big project, so Groove makes it as simple as possible.