This is how we structure our client's B2B SaaS landing pages to yield maximal results in the first 1-3 tests. Tested each section for the last 4 years. All it comes down to - actually showing the product, - what the user gets from it - the features to back it - the transition between where they are now Vs. when they have your tool - objection removers sprinkled across the page for skeptical visitors (they're the ones who will stay with you for a while.) Steal this.
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