Fun fact: Jason and I take hero sections very seriously. Especially when we find a completely new way to do them. Adaptive took a big swing with their new hero, and honestly? I think they hit a home run. Instead of the boring "copy on the left, static screenshot on the right" layout that everyone uses, they went with a vivid product image and one clear CTA: "Take the Self-Guided Tour." The whole thing screams "this is what you get" before you even read a word. You might want to give this a try because: • The product is the star, not the copy • It shows confidence in what they've built • It wastes no time getting to the ah-ha moment This reminds me of OrgaNice giving their demo nearly half their homepage real estate back in Edition #4. When your product looks good, why hide it amongst a sea of text? It’s a bold move, Cotton. But this one totally pays off.
