Learning

Sometimes, the best ideas hit you just before launch. I share one specific example and why you should be open to pivots and new ideas leading up to your launch.

Looking for copywriting inspiration? This one post from Alex Estner is packed with practical templates and examples you can use as fuel.

Two years ago, 15% of Mutiny’s pipeline came from outbound. Now it’s 45% — all while overall pipe has grown significantly. Kyle Poyar explains why.

Emily Pick discusses how Clari uses customer impact as method of measuring the significance of smaller launches that have a big impact on retention.

Aatir Abdul Rauf explains why a product launch should NEVER be the end goal — just the first milestone of executing a go-to-market plan.

Yi Lin Pei explains why these two things are not the same, but they do share a lot in common.

Four Awesome Paid Social Ad Templates – Paid social is powerful, but you need precision to maximize ROI. Jonathan Bland shares 4 ad templates to highlight your product’s value.

3 Things Great B2B Marketers Do – Jade Tambini shares three practical tips for marketers aiming to elevate their role and be seen as strategic business partners.

Who PMM Actually Impacts – Drew Leahy argues Product Marketing primarily influences in-market buyers. Check out his spicy take on PMM’s true role and brand marketing crossover.

19 New Growth Ideas – Need fresh ideas to fuel growth? Greg Isenberg shares 19 creative, unconventional tactics to give your company’s growth efforts a boost.

More Context, More Clarity – It’s easy to lose your audience when you don't take them on a journey. Alex Eaton shares tips for boosting clarity and buy-in when sharing important decisions.

Starting a New PMM Role? – Yi Lin Pei’s 10 essential onboarding questions help you ramp up quickly and add value sooner.

Avoid "Meh" Launches – Want to prevent a flat launch? Aatir Abdul Rauf shares a helpful framework for covering all launch angles and avoiding pitfalls that undermine success.

End Generic Messaging – Feel your copy is too generic? Peter Kortvel’s audit template provides a simple, effective way to assess your messaging so it truly stands out.

Craft a Better Headline – Struggling with your H1? Try one of Alexander Estner’s seven formulas, inspired by Livestorm, Ada, and Gong, to create a more effective headline faster.

Want to level up your pricing page? Elena Verna shares her POV on what makes a pricing page effective.

Klue Labs analyzed 3,400+ buyer interviews to uncover the real reasons deals fall through. The results may surprise you.

Strategic planning that sticks isn’t done in a vacuum. Tamara Grominsky shares a collaborative approach and template for engaging stakeholders to create actionable plans.

Use Kyle Poyar’s top 25 pricing questions to guide conversations, gather honest feedback, and make better pricing decisions.

Most PMMs see messaging and positioning as their “killer app.” Harish Peri shares his hot take on the skills that truly make a PMM stand out.

Looking for website design inspiration? Use Robert Kaminski’s killer framework to build a website you’re proud of.

Got a big launch target? Use my calculator to estimate your actual chances of hitting it based on available channels.

Tamara Grominsky’s framework helps you get clear on what your most senior executive audience cares about for launch.

Unsure if your new feature should be free or paid? Use Elena Verna’s framework to make strategic and thoughtful decisions that drive better monetization.

Jacco van der Kooij shares a powerful framework for measuring the efficiency of your GTM strategy.

Stuck focusing on time savings as your core value prop? Follow Kyle Poyer’s advice to dig deeper and uncover more impactful messaging.

Struggling with a product that seems undifferentiated? April Dunford shows how to uncover your unique value and explains why you’re going unnoticed.

Anna Borbotko shares insights on how any PMM can navigate and thrive through the phases of Rahim Kaba’s PMM Hype Cycle.

To excel as a PMM, you must understand what makes Sales succeed. Gabe Rogol shares 5 strategies that helped Demandbase grow from $10M to $100M.

Equals has started building a reputation for their super in-depth how-to guides. This is one of the most comprehensive breakdowns of SaaS metrics I've ever seen.

UserEvidence surveyed 619 B2B buyers, sellers, and marketers to uncover the exact types of customer proof that actually build trust and boost buyer confidence.

Kate Syuma shares 3 tips to instantly improve your product’s onboarding emails.

Stop guessing what belongs on your homepage with Anthony Pierri’s checklist of 7 essential homepage elements.

Use Cohorts to Improve Your GTM– Segmentation is essential for mastering product-market fit, and KOHO’s founder, Daniel Eberhard, offers a unique perspective on cohort analysis. I’ve rarely seen PMMs approach segmentation this way, but focusing on marginal improvements in cohorts can refine your GTM strategy, accelerate growth, and boost profitability.

Grow Faster with Speed to Lead – How long does it take to acquire and onboard a new customer? Jonathan Metrick, GTM Partner at PE Firm Sagard, shares valuable advice on where to focus if you want to accelerate growth- Tracking and optimizing your "speed to lead".

While PMMs don’t always have formal decision-making power, they can influence teams to act decisively. Product Management legend Brandon Chu highlights that good decision-making hinges on using the right amount of information and acting quickly.

Don’t freak out the next time you see your CEO selling ahead of the roadmap. Take a breath and listen to Greg Shove’s advice instead.

Kyle Porter shares his analysis on what converts better: free trial, freemium, or reverse trial. Product funnel data is rarely this clear-cut.

Arguably the most expensive problem. Jenna Alburger tells us why.

Be Adaptable – PMM roles can vary significantly across different organizations. Logan Hendrickson shares insights on the importance of PMMs being flexible and adjusting based on the situation.

We've all received 'you’re doing just fine' feedback from a manager. But what if you want more? Sam Jocobs offers practical advice on how to push beyond 'fine' so you can achieve more.

Beehiiv’s most recent launch drove 250,000+ impressions & their biggest revenue day in 30 days. Alex Lieberman studied every detail & deconstructed the entire process.

Confused about AI? Most people are. PMMs can help cut through the noise by bringing clarity to the chaos. Check out this Verge article to sharpen your AI chops.

Who manages GTM in your company? Roles can blur between PMMs and PMs, but Aatir and Maja have created a guide that clearly outlines how accountabilities can be split to avoid overlap and confusion.

Emma Stratton shares 5 obstacles killing your messaging project and 5 ways to turn it around.

Stefan Bader shares everything he’s learned about how to launch successfully on Product Hunt.

Tas Bober shows how to optimize your “get a demo” page in 5 steps and get 30% more demo submissions.

Madison Leonard explains the difference between two GTM strategies that often get confused as the same thing.

Jon Itkin shows how the best homepages can be broken down into 6 specific zones.

Josh Braun shares a simple framework for writing 7-second stories in your cold emails.

ChatGPT can be a game changer for PMMs, but you have to know how to use it. Check out this ultimate (Free) toolkit that gets frequently updated to keep you sharp.

Shlomo Genchin shares some practical copywriting advice on how to launch new features without all the fluff.

Aatir Abdul Rauf breaks down a process PMs and PMMs can follow to keep customers aware and excited about new feature rollouts.

Landing your next job often comes down to referrals. Check out this Google Product Manager’s cold LinkedIn outreach template to help you make connections during your job hunt.

Anthony Pierri breaks down what you should be including in your website’s problem section in order to effectively establish your POV and differentiation.

Formulas can make complex things simple. Aleksandar Radosevic shares an interesting formula for creating great use cases quickly.

Helping your SDR team write cold emails? Use this cold email framework from Maxim Poulsen to write short, punchy copy. This framework apparently generates 15-25% demo rates 👀

Working on a new homepage? This guide from Anthony Pierri breaks down how to think about, develop, and improve your homepage.

This edition of the Demand newsletter looks behind the scenes look at how Airbnb launches products, including a ton of great examples and practical advice from past Airbnb launches.

Documenting what your ICP looks like shouldn’t be as hard as finding it. Alexander Estner’s awesome ICP template solves for this common challenge. Thanks for the find Irina Chuchkina!

It seems like everyone is all in on Go-To-Market but does anyone know what it entails? Pavilion’s Sam Jacobs shares his awesome POV that you can share with your leadership team.

Riley Hennigh explains why it’s SELFISH and ineffective to design websites using anything other than proven patterns.

Comparison pages need to be BELIEVABLE. Aleksandar Radosevic shares a SUPER detailed blueprint on how to pitch your product against competitors.

Matt Hodges shows that when the perfect pricing model doesn't exist, you must experiment to find pricing-market fit.

Elana Verna shows how the power of positioning and brand is perfectly illustrated in Celsius's growth story.

Rob Kaminski and Jeff Harrison debate the effectiveness of Calendly’s new homepage messaging on the latest episode of The Proof Point.

Creating tailored customer experiences drives usage and loyalty. Check out this PMA post showcasing a retail company that excels at understanding its shoppers.

Every PMM needs strong research skills. Career coach and former PMM Director Yi Lin Pei shares essential tactics every PMM should master.

PMMs can struggle to measure impact. 6X CMO Grant Johnson shares a practical framework you can point to for showing where PMM is driving the numbers.

Struggling to explain what PMM does to your friends or colleagues? Julien Sauvage offers a CLEAR solution to this common problem with one adjective.

Finding your total addressable market can seem like a BIG ask, but Sanjana Murali shows how to do it in 25 seconds using Dealfront’s new TAM calculator.

Great content has lots to it. This image from Pierre Herubel shows why your content might not be landing if you're missing a few critical steps.

Jacalyn Beales shares the customer journey map she created at Copy.ai — save yourself HOURS!

Connor Lewis delivers an awesome breakdown of a recent customer story video from Wistia.

April Dunford explains the problems that come from letting our positioning drive product strategy and how it should actually be the other way around.

Kavinda "Wele" Welagedara shares a killer email from Liquid Death, with one of the world best subject lines.

Allyson Letteri explains how the wrong messaging can hold back user and revenue growth.

Rosie Hoggmascall breaks down a price increase email that was so lacklustre, it caused her to cancel on the spot.

An EASY content framework - Whether you’re focused on ToFu, MoFu or BoFu content, Contentfolks provides a helpful framework that makes putting out great content easy.

How to Write a Cold Email - Chances are you'll need to help your SDRs write cold emails at some point. When that time comes, you'll be glad you have this great guide from Grace Parazzolo.

Know Your Lane - KPI ownership can be tricky as a PMM. Kyle Poyar shares great data that can help align stakeholders who don’t agree on who owns what.

Copywriting Cheatsheet - Good copywriting is hard, but often a requirement for many PMMs. Save this cheatsheet from Neal O’Grady with 12 hooks, 10 actionable writing tips, 10 literary devices, 8 post types, and 6 copywriting frameworks.

Marketing’s New Rules - Marketing has changed drastically over the last 10 years. Kieran Flanagan calls out 10 new rules every PMM should ponder.

GTM vs Launch Strategy - PMMs understand GTM vs. launches, but stakeholders often don’t. The PMA and Madison Leonard share insight to set the record straight.

Michael Eisik delivers a 63-second hero section crash course, complete with practical examples.

10 Questions For Better Sales Demos - You’re not on the sales team, but it pays to know how to deliver a strong sales demo. And a big part of that is asking the right questions. Chris Orlob shares 10 better questions reps should be asking.

Ali Abouelatta examines a number of a/b tests that Disney ran over a four-month period to find a winning formula for positioning and differentiating Disney+ from other streaming platforms.

After helping over 150 startups craft their value propositions, Anthony and Rob have mapped their proven method for building them.

The SaaS Growth Acceleration Framework - Insight Partners introduces the ultimate ScaleUp blueprint for executing a SaaS Go-To-Market (GTM) Strategy.

The One Minute Pitch - Even if you’re not a fan of "Mad Libs" pitch frameworks, this one's pretty great. Richard Blundell shares a helpful framework from Chris Tottman that assists in overcoming the dreaded blank page pitch problem.

Joe Daniels explains the difference between narrative and positioning, what questions you need to consider, and how to bring them all together into one clear and compelling story.

Leading up to a major launch, Matt Hodges and the team at Equals explored giving their product an entirely new, bespoke name. Find out why they decided against it.

The 30-60-90 Day PMM Cookbook - Starting a new job can be hard, and PMM is no exception. Olivine shares an incredible FREE resource to help you hit the ground running in your next gig.

Got Leads? Many believe insufficient leads, pipeline, and activity doom Marketing. Kyle Poyar highlights the real issues: Unclear target customer, unrefined messaging, inefficient channels, resource shortages, and GTM misalignment.

Even if you aren't into watches (like Aubrey), PMMs can learn a lot from watch brand launches. Ariel Adams breaks down the importance of crafting launch cycles with strategy and discipline to avoid customer fatigue and confusion.

Difficult conversation done right - PMMs often face difficult conversations being stuck in the middle of many different things. Harvey Lee offers expert advice on navigating them like a pro.

Unlock Growth - Driving growth without the right alignment and decision making is tough. Harish Peri shares how organizing GTM functions around customer outcomes, and single-threaded leaders can help break through and reignite growth.

Why so pessimistic? April Dunford delves into the dangers of product pessimism and how PMMs could be overlooking the differentiation staring them in the face.

200+ SaaS Website Examples - Grafit created this awesome repository of 200+ examples of SaaS websites built on Webflow.

Practical GTM advice is hard to find. Former Google PMM, Henry Wang, shares his insights on how to level up your strategy.

How to Influence People — MJ Smith shares an awesome story and practical advice around how to influence stakeholders to actually use the messaging and content you create.

More isn’t always better - Don't assume additional channels lead to better results. Yi Lin Pei explains why 70% of startup growth stems from one channel.

The Chameleon Benchmark Report 2024 - Great BOFU content requires a delicate balance: educating, selling, and providing compelling proof. This benchmark report from Chameleon, the product adoption platform, is a great example of all three.

Managing Up 101 - So much of a PMM’s job is internal communication, but we struggle to clearly state what we want from people. Wes Kao shares how to make it easy for people to give you what you want.

How do you beat Bobby Fischer? You play him at any game but chess. Elena Madrigal shared an awesome story of how her team at Nokia used clever positioning to sell out their new phone at a time when the iphone was king. They knew their phone had three key differentiators: 1. A super-long batter life 2. An indestructible build 3. A cheap price Solution: The Fesitival Phone → Read the whole David vs Goliath story

In this tough job market, you need to stand out. Marta Puerto got creative post-layoff, crafting a viral video pitching her next role. With 144K+ likes on LinkedIn in two weeks, I’ll bet she's already found her next gig!

Struggling with the 'blank page' for your next launch? Madison Leonard shares her billion-dollar company launch framework so you never have to start from scratch again.

Raising prices can be nerve-wracking. You never know how customers will react. Karan Sood offers a helpful framework for crafting your next price hike email with care and intent.

Positioning can induce anxiety, but it's crucial for winning deals. Jess Petrella shares a practical positioning framework for PMMs to more effectively align their GTM engine.

Go-to-market journeys are full of twists, turns, successes and failures. Rachel Hemworth, CMO of Notion, breaks down 4 lessons from their AI launch that all PMMs can learn from.

Jochem van der Veer, CEO of TheyDo, breaks down their new homepage designed completely around the customer journey. It converts at 7.5% — get the template here.

Launch like the heavyweights - Great launches propel companies forward, capturing consumer and press attention. Erik and Naiomi Eliason share how some of the best companies launch in this detailed post for their newsletter, Demand.

A Decade of Wisdom from Google - Google's Head of Program Media Ben Wise, shares 5 relevant career lessons for PMMs to take to heart.

Headlines that Pack A Punch - Nobody wants to loose out on revenue, but being broad can cost you. Emma Stratton makes the case for why going narrow is often better when it comes to your headline (with examples!).

Founding PMMs know the difference between a launch and a release, even when the rest of their company doesn’t. Hattie breaks down the difference so that every PMM can better educate their stakeholders.

100x Career Growth - Everyone wants rapid career growth, but the company you choose matters a lot. Former Amazon VP Ethan Evans talks about riding the escalator of a growing company.

It's important to be unique, but sometimes, you should go with what already works. Anthony Pierri lays out a simple and actionable website template for early-stage startups that removes the guesswork from building a webpage that converts.

SEO-Powered Case Studies — Most case studies are sitting in a tab on your website. Lashay Lewis shares practical tips on how to get more from your case studies using SEO.

Iterate to Higher ACV — How do you build a repeatable sales process that generates high ACVs? Proposify’s former VP of Sales Dan Hebert, shares how they company increase their deal size by 7X.

Creating sweet messaging for your website isn’t hard with the right steps. Elena Madrigal serves up a killer recipe for website messaging that will surely be a hit at your next dinner party.

Andy McCotter-Bicknell just relaunched his swipe file of competitive marketing examples. 81 examples, 21 stories, 100% free. All laid out in the style of Andy’s Piczo from 6th grade.

Founding PMMs aren’t just positioning, messaging and launch experts. Emily Pick shares some awesome insight about how being a founding PMM also means being an educator and diplomat at times.

Every PMM is looking for the killer AI app to help them be more efficient. Adrienne Barnes shares some of her adventures with AI when trying to create buyer personas and ICPs.

Always Be Positioning - Justin Dorfman from AssetMule shares a great framework for how to position sales assets to prospects. So you can help your sales team by delivering more than just content assets.

Your Game Plan for Customer Interviews — Speaking to customers can be intimidating if you don’t know what to ask. Collin Mayjack provides a simple but comprehensive list of questions to guide your next interview.

Launching an Interactive Demo this quarter? Take 2 minutes to learn from the top 1% of demo creators.

Diagnose GTM Problems Like A VC - As a PMM you’re expected to solve a lot of GTM problems. Know the role you play vs the responsibilities of other teams… especially when thing are going sideways.

Be Deliberate With Data — In a world awash with data, Peep Laja provides a simple framework for being more deliberate. Think about these questions before diving into your next spreadsheet.

A Good JD… Finally — Elena Verna breaks down an awesome JD for a Growth Marketer, posted by Float. Instead of vague responsibilities and buzzwords, this JD is clear, specific, and realistic. Save this as inspiration for your next PMM hire.

The Complete Guide to Competitor Intelligence and Strategy - Patrick Campbell created the last guide you’ll need to run your competitive intelligence program, using tactics he picked up hunting targets for the NSA and honed while building a fast scaling company.

What do you do when leadership loves everything-but-the-kitchen-sink messaging? Emma Stratton shares some practical advice.

If You’re the First PMM, Think Like a Founder — When building product marketing from scratch, it’s easy to get caught up in execution and forget to lay the foundation as your go. Here’s what to do instead.

April Dunford explains why Market Category is not the core of your positioning, and what to start with instead.

Revamping your company website? Matt Hodges discusses what to focus on after redesigning your homepage.

Want an MBA in pricing but don't want to spend $200K? Karan Sood put together a 12 month book-based pricing MBA.

Sequoia Capital is one of the best Venture Capital funds in history. Rubén D. shares their recommended blueprint for founders seeking to secure funding.

Clémence Lepers breaks down “one of the best hero sections” she’s ever seen.

Discover Your Ikigai - Get ready for 2024 with this break down of the Japanese secret to a fulfilling life, shared by Justin Wright.

Figma explains why their deal fell apart and what it all means.

Linear’s Early Market Playbook — Adam Schoenfeld breaks down Linear’s approach to picking and winning an early market and why he’s using them as a role model for his business.

Only 1/3 of Companies Utilize This Strategy - Kyle Poyar shares effective product-led sales strategies, with real-world examples from successful companies like Slack, Miro, and Figma.

What Does “Activation” Mean? — Aakash Gupta shares a great definition of a term that often confuses people.

Interviewing Customers is a Critical Skill — But only a few do it right. Pawel Huryn shares 11 best practices and common mistakes to avoid.

Best Competitive Plays of 2023 — Andy McCotter-Bicknell shares his favourite competitive plays of 2023 in the latest edition of the Healthy Competition Newsletter.

This is How We Work at Loops — Chris Frantz breaks down all of his company’s operating procedures in a simple Notion doc. Take a look at how a remote, async 7-person startup operates.

Finding the Next Wave of Growth: S-Curves and Product Sequencing - Casey Winters explains the concept of growth loops and shares some of his successes and failures.

Here's what Kyle Poyar is seeing based on a survey of 700+ SaaS companies.

10 key insights from The State of Onboarding Report - Kate Syuma and Viktoria Kharlamova performed comprehensive research on User Onboarding covering 80+ companies. Get the full report.

Learn this simple pricing research methodology and easily conduct your own study with my easy-to-use template.

Growth.Design → Looking to learn the psychological principles behind great products, marketing, and buying experiences? This website is PACKED with FREE interactive case studies that explain important concepts using real examples.

The Definitive List of B2B Customer Interview Questions → 184 customer interview questions that unlock insights and build winning go-to-market strategies.

Chris Berkley unpacks the often misunderstood concept of GTM and what's really important to consider when building your launch plan.

Instant App. No Homepage — Khushi Lunkad breaks down the evolution of Streamline's homepage and why they removed it completely.

Brian Chesky on Lenny's Podcast — The founder of AirBnB shares how he's rethinking the role of product marketing.

Oli Gardner shares a set-by-step guide of the B.A.B. pattern, transforming it into a presentation outline.

The MAYA Framework - Pierre Herubel explains concept of “Most Advanced Yet Acceptable” and how to apply it to your positioning strategy.

Bogomil Balkansky, Partner at Sequoia Capital, shares a simple framework and advice around pricing for startups.

Great challengers have strategic focus. Adam Schoenfeld explains how Linear approaches their competition and GTM differently.

Anand Sanwal provides an M&A strategy teardown, explaining why HubSpot acquired Clearbit.

The right growth loop in a product can solve user acquisition woes. Aatir Abdul Rauf explains 11 of his favorite.

Josh Braun shares a quick take on what your prospects are secretly thinking and why habits and anxiety are silent deal killers.

Behind The Curtain: Mastering The Art of Product Launch (Podcast) - Andy, Tamara, and I share our personal product launch stories and our favourite launches from companies we admire.

The ROI Ladder - Jochem van der Veer created a messaging framework that makes you more effective when explaining the ROI of your product and having better conversations with executives.

100+ Free Product Management Templates - Want to get inside the head of your PM? Paweł Huryn shared his Google Drive full of product templates 🎁

Learn how to use the new Gantt Chart feature in Google Sheets to visualize your launch roadmap.

Matt Hodges shares 13 years of learnings from working on pricing projects across Atlassian, Intercom, and Loom.

Anthony Pierri shares why voice of the customer research is really helpful... except in the case of startup product marketing.

What's the Minimum Viable Definition of Product Market Fit? Michael Ho shares his take, inspired by this post from a post from Anthony Pierri.

The ‘circles of doom’: Quantifying the misalignment of B2B marketing and sales - Jon Lombardo & Peter Weinberg explain why 16% is the most horrifying number in B2B.

Is Product Marketing Optional? - See Aatir Abdul Rauf’s take on what a company looks like with and without product marketing.

We Don’t Sell Saddles Here - read this iconic memo written by Stewart Butterfield, two weeks before the launch of Slack. It’s a masterclass in how to create demand for a new category of product.

When product falls under the (Air)table - Leah Tharin discusses Airtables very public announcement to focus on enterprise and why they may have “just thrown the baby out with the bathwater.”

Building the Discovery Engine - Nate Nasralla breaks down a leaked memo from Tom Allison, Head of Facebook, and why it’s a masterclass for selling to enterprise execs.

Pivot Triggers - How to treat projects as an experiment for rapid learning and escape Zombie initiatives. Written by Tom Kerwin. Shared by JD Prater.

8 things Mark Kilens would do if he was a product marketer who just joined a new company.

Olena Bomko shared 16 customer interview questions to help improve your messaging and copywriting.

Watch this 1-minute clip from April Dunford talking about why you should fight the urge to change your positioning and messaging too early. Pick it and stick it.

How Joe Ades Sells Potato Peelers

Joe Ades is one of the greatest salesman of all time. He sold potato peelers in New York City and became a millionaire. In this video, Harry Dry deconstructs his pitch.

Anthony Pierri shared a great Gong article this past week. An oldie but goodie. The main data point called out was this: “Presenting ROI in your sales process correlates with a 27% drop in close rates.” 🤔 Chris Orlob, the author, argues that presenting ROI to your customer awakens the wrong part of their brain. The logical part responsible for critical analysis. “That’s why every time you present ROI, your customer rolls their eyes and argues with your assumptions.” He points out that “people buy on emotion and justify with logic. So you need to tell a before-and-after customer story and sneak the ROI metrics as a passing detail.” Instead, the key is to tell before and after customer stories. Stories access your customer’s emotional brain. They let you slip in your business case under the radar, cloaked as a narrative. The image below is a slide from one of Gong’s business case decks Click here to read the article

Neville Medhora shares the full list of Joe Sugarman's Psychological Triggers.

Listen to Richard Shotton on the Everybody Hates Marketers Podcast. He explains why being more specific in your messaging makes people think it's more likely to be true.

This is an interesting example of how not to mention competitors in your marketing.