Learning

The Messaging Peanut Butter Test: Jonathan Pipek shares a gut-check for messaging: would someone who’s never heard of your product understand it instantly?

Launch Like Natalie – Natalie Marcotullio, Head of Growth and Product Marketing at Navattic, breaks down her most comprehensive launch prep ever. Every PMM can learn from this!

What I’ve Learned From 2,000+ PMM Examples – Aubrey shares key observations about what’s working right in PMM based on 18 months of writing PMM Files.

Why Repositioning Fails (and How to Fix It) – Yi Lin Pei shares why most repositioning projects fail and how to make sure this doesn't happen to you.

Inside Anthropic’s Influencer Program - More PMMs are using influencers to drive launches. Check out this blog to see how some of the best in the biz are doing it.

How Parabola Went Full ICP Marketing - Kyle Poyar breaks down how Parabola ditched the spray and pray and went all-in on ICP in 30 days.

How to Land a $200K+ PMM Role - Tamara Grominsky shares practical advice for PMMs ready to make the leap into bigger roles with bigger paydays.

The 3 Pages Execs Actually Read - Andy Mewborn breaks down what content actually gets read by executives in a deal cycle, so you know where to focus.

Candid Thoughts on Marketing - Kady Srinivasan explains why single-skill marketers are out, and why the future belongs to multi-dimensional operators.

Diagnose Your Go-To-Market Problems -Elaine Zelby shares a simple framework for figuring out where your GTM is breaking down.

Definitions to Die For – Aatir Abdul Rauf breaks down the difference between a product, feature, solution, and platform and tells you why it matters.

50-Year-Old Pricing That Still Works– Wes Bush resurfaces a classic approach to pricing tiers and shows why it still works.

How to Simplify Messaging – Alexander Estner shares a tactical approach to making your messaging faster to read, easier to grasp, and harder to ignore.

Re-ignite Your Pipeline - Paul Stansik shares a smart way to uncover hidden pipeline in the demos that never got booked.

A Prompt to Prove Marketing Impact - Julien Sauvage shares a GPT o3 prompt for showing the connection between marketing and revenue.

Jonathan Pipek shares his pricing rule of thumb: Only add a new tier when it solves a new job.

Gab Bujold shares 14 quick ways you can drive results as a PMM.

Emily Pick shares hard truths about what it really takes to earn a seat at the roadmap table.

Andy McCotter-Bicknell shows how to enable reps to keep your messaging top-of-mind after the demo.

Alex Estner shares a tactical GTM checklist that will get you from zero to your first million.

Lashay Lewis shares a simple framework for writing bottom-of-funnel blog posts that drives conversion.

Addy Osmani shares a neat browser trick that turns any website into an editable canvas. Great for mocking up changes and seeing how things look.

Enzo Avigo shares his "rule of three" framework for helping customers focus on what matters most.

Josh Fryszer shares a weekly update framework he uses to build trust with leadership.

Chris Piper shares a contrarian truth: great marketing isn’t about doing more. It’s about focusing on customer and frictionless paths to “yes.”

Rory Woodbridge shares why PMM is finally becoming the strategic function it’s always aspired to be.

ABM thinking is important for PMMs too. Kaylee Edmondson breaks down what works, so you can see where to drive impact.

Phoebe Noce shares a practical playbook for what you need to launch, even when you're doing it solo.

Ayomide Joseph explains why BOFU content isn't about selling the product. It's about selling certainty.

Rory Woodbridge shares his POV on how to tell if PMM is doing a "good job.”

Yi Lin Pei shares practical responses for one of the most dreaded questions in job searching.

Elena Versa shares 10 pricing and packaging optimizations you should prioritize, like yesterday.

Tamara Grominsky reminds us that our job isn’t just a job — it’s a narrative for landing our next one.

You're $2M behind plan and it's late Q2. Aubrey shares a tactical playbook for quickly finding revenue in your base and attacking it with focus.

Robert Kaminski shows why winning a beachhead is the real first step to early-stage positioning, GTM traction, and long-term growth.

Multi-time CMO Ruth Ziv shares how Product Marketing fuels the entire marketing engine.

This report from Navattic and Chili Piper breaks down how leading companies are speeding up the path to purchase by making it easier to buy.

Struggling to map your value prop? Aleksandar Radosevic’s no fluff framework will help you get to something clear and crisp, fast.

Vesna Miro makes the case for why the smallest details matter most if you want your pricing page to convert.

Yi Lin Pei shares a practical framework to help you lay the groundwork for a strong, successful PMM function.

20 Great Growth Experiments - Matt Lerner shares 20 of the most effective growth experiments he’s run over the past 10 years.

Lots of intent signals are just noise. Emily Kramer shares 16 signal-based campaign ideas that cut through.

Gab Bujold’s messaging testing starter pack will help you de risk a critical part of your GTM.

Aleksandar Radosevic breaks down the key signals that let you know if your copy is landing.

Brendan Short shares 5 GTM plays and the tools to make them happen.

See 5 of Elena Verna’s PLG tactics that every sales-led company should steal.

Collin Mayjack breaks down the 6 pieces of advice that he shares with hopeful PMMs.

Peep Laja shares his top takeaways after surveying 300 CMOs, CTOs and CFOs about how they buy and evaluate software.

Locking in your positioning is a critical first step, but you also need to communicate it clearly. Clay Ostrom shares 10 points to make sure your positioning comes through clearly.

Jennifer Sillars shares her take on what the dream job description looks like for an ambitious early-to-mid career PMM regardless of what your current company expects.

Enzo Avigo shares why identifying June’s PUSH moment has been key to their growth and why finding yours is just as critical.

Wondering how to price your AI credit model? Rob Litterst breaks down the positives and negatives of Monday.com’s approach.

These 4 charts from the State of the Founding and Solo PMM Report explain why.

Kyle Poyar lays out how to identify the best GTM channels to drive focused, efficient growth.

Connor Lewis shares a sharp take on how to position against an incumbent, inspired by DuckDuckGo vs Google.

Connor Lewis shares three principles for framing customer problems that can be used for videos, homepages, and more.

Yi Lin Pei shares her insights on how AI will shape PMM and the actions you can take to stay ahead.

PMMs struggle showing how their work aligns to clear metrics. This CMO dashboard is a great example of the metrics every PMM should align to.

Jonathan Metrick shares a practical and actionable framework to help you clearly stand out in your next job search.

Every PMM should be interviewing customers. This is the repeatable system Shoshana Kordova uses to prep for interviews and track her insights.

Brendan Hufford breaks down why successful category creation starts with the problem, not the category.

Every marketer gets asked to make messaging punchy but what does that mean? Emma Stratton digs into where to start.

Charline Moss breaks down five GTM principles to help you build a more strategic, high-performing GTM engine.

Writing copy that converts isn’t easy. Peep Laja shares a powerful framework to ensure you have the right foundation behind it first.

Aakash Gupta shares big tips on crafting prompts that drive stronger outputs.

John Kotowski shares a practical framework for tackling pricing projects with structure and clarity.

Meisha P breaks down the key qualities that turn case studies from forgettable to powerful.

Ungated demos are on the rise, but not everyone’s convinced. Kyle Lacy shares key facts to help you make the case to your boss.

Looking for something useful to share with your PM? Jason and Aakash Gupta break down how PMs can level up their GTM game.

Feeling the pressure to add paid marketing to your channel mix? Elena Vera’s framework will help you make better decisions about when to invest.

In a pinch and need to create a launch presentation fast? Logan Hendrickson’s quick but effective framework will help you get the job done.

Most PMMs don’t run events, but they should pay attention to how powerful they can be. Mark Huber breaks down what makes events unforgettable so you can use them in your GTM strategy.

Alex Estner breaks down what every visitor needs to know when they land on your site so you can cut the fluff and make your messaging land.

Being the new player isn’t a death sentence. You just need a different strategy. Samantha Leal, outlines how unknowns can break into deals and compete with incumbents inspired by Peep Laja’s research.

Interactive demos were on fire in 2024. Navattic’s latest report breaks down what the top 1% of builder are doing differently.

Yi Lin Pei shares 5 small, practical steps to level up your product marketing game in 2025.

Most PMMs focus only on the product, that's a mistake. Liam Moroney explains why investing in other areas of differentiation is crucial for winning deals.

Some buyers fixate on roadmaps instead of assessing the product today. Mitchell Tan explains why selling the roadmap is counterproductive and why buyers and founders should focus on the now.

Kieran Flanagan outlines 9 must-have skills for marketers to master in the next 5 years.

First-time founders can be tricky. Nikunj Kothari shares how second-time founders think differently, so you can help your founder make more seasoned decisions.

2025 will be an important year for PMMs. Aubrey lays out how SaaS PMMs can refine their GTM strategies to anchor more on Rule of 40 outcomes.

Gab Bujold highlights five signs your GTM might be off-track, inspired by Robert Kaminski.

Jackson Shuttleworth joins Lenny to unpack Duolingo’s secret growth sauce: Streaks.

Helio shares Nadini Matkar’s breakdown of the AARRR Framework (a model for tracking user journey stages to optimize business growth) using Netflix as an example.

Richard Blundell shares a powerful collection of GTM resources to help you become a more strategic GTM leader.

2025 might be the biggest year yet for PMM. Axel K explores predictions every PMM should start thinking about.

Everyone talks about Sales + Marketing alignment, but what about Product and Marketing? Dave Gerhardt shares why Marketing should prioritize getting closer to Product.

Interest in reverse trials is surging… for good reason. Kyle Poyar shows you why it’s time put the trial process in reverse.

Need ideas for your AI feature launch? These five examples showcase awesome interactive demos used in AI launches this year.

Emma Stratton shares 4 practical ways to assess if a problem truly matters to your buyers and deserves your focus.

Think you’re competition-free? Klue Labs analyzed 3,400+ buyer interviews, uncovering how competitive your deals truly are.

Nafio shares a framework for crafting high-converting webpages so you can save you time with your web team.

Clay Ostrum shows why AI is no longer a differentiator. To truly stand out, you need to get back to basics.

New to PMM? Aatir Abdul Rauf’s list of “new person” questions helps you ramp quickly, align effectively, and make an immediate impact

Alexander Estner’s practical framework will help you analyze your GTM strategy to uncover opportunities for improvement.

No matter your economic buyer, selling to the CFO is crucial. This article offers practical tactics for winning over the finance head honcho.

Are you too focused on product-market fit? Brian Balfour’s blog broadens your thinking to avoid gaps that stall growth.

Freemium is often seen as essential for PLG. Equals thought so too—until they discovered they were wrong.

Big companies get flak for messaging. Luuk Janssen took on the challenge to rewrite HubSpot’s hero, showcasing a clearer value prop.

Jon Itkin’s five-act B2B model ensures your sales story resonates every time.

Need a great product name? Check out this Miroverse template. It guides you through an effective product naming process.

Sometimes, the best ideas hit you just before launch. I share one specific example and why you should be open to pivots and new ideas leading up to your launch.

Looking for copywriting inspiration? This one post from Alex Estner is packed with practical templates and examples you can use as fuel.

Two years ago, 15% of Mutiny’s pipeline came from outbound. Now it’s 45% — all while overall pipe has grown significantly. Kyle Poyar explains why.

Emily Pick discusses how Clari uses customer impact as method of measuring the significance of smaller launches that have a big impact on retention.

Aatir Abdul Rauf explains why a product launch should NEVER be the end goal — just the first milestone of executing a go-to-market plan.

Yi Lin Pei explains why these two things are not the same, but they do share a lot in common.

Paid social is powerful, but you need precision to maximize ROI. Jonathan Bland shares 4 ad templates to highlight your product’s value.

Jade Tambini shares three practical tips for marketers aiming to elevate their role and be seen as strategic business partners.

Drew Leahy argues Product Marketing primarily influences in-market buyers. Check out his spicy take on PMM’s true role and brand marketing crossover.

Need fresh ideas to fuel growth? Greg Isenberg shares 19 creative, unconventional tactics to give your company’s growth efforts a boost.

It’s easy to lose your audience when you don't take them on a journey. Alex Eaton shares tips for boosting clarity and buy-in when sharing important decisions.

Starting a New PMM Role? – Yi Lin Pei’s 10 essential onboarding questions help you ramp up quickly and add value sooner.

Want to prevent a flat launch? Aatir Abdul Rauf shares a helpful framework for covering all launch angles and avoiding pitfalls that undermine success.

Feel your copy is too generic? Peter Kortvel’s audit template provides a simple, effective way to assess your messaging so it truly stands out.

Want to level up your pricing page? Elena Verna shares her POV on what makes a pricing page effective.

Klue Labs analyzed 3,400+ buyer interviews to uncover the real reasons deals fall through. The results may surprise you.

Most PMMs see messaging and positioning as their “killer app.” Harish Peri shares his hot take on the skills that truly make a PMM stand out.

Got a big launch target? Use my calculator to estimate your actual chances of hitting it based on available channels.

Struggling with a product that seems undifferentiated? April Dunford shows how to uncover your unique value and explains why you’re going unnoticed.

To excel as a PMM, you must understand what makes Sales succeed. Gabe Rogol shares 5 strategies that helped Demandbase grow from $10M to $100M.

UserEvidence surveyed 619 B2B buyers, sellers, and marketers to uncover the exact types of customer proof that actually build trust and boost buyer confidence.

Kate Syuma shares 3 tips to instantly improve your product’s onboarding emails.

Stop guessing what belongs on your homepage with Anthony Pierri’s checklist of 7 essential homepage elements.

Segmentation is essential for mastering product-market fit, and KOHO’s founder, Daniel Eberhard, offers a unique perspective on cohort analysis. I’ve rarely seen PMMs approach segmentation this way, but focusing on marginal improvements in cohorts can refine your GTM strategy, accelerate growth, and boost profitability.

How long does it take to acquire and onboard a new customer? Jonathan Metrick, GTM Partner at PE Firm Sagard, shares valuable advice on where to focus if you want to accelerate growth- Tracking and optimizing your "speed to lead".

While PMMs don’t always have formal decision-making power, they can influence teams to act decisively. Product Management legend Brandon Chu highlights that good decision-making hinges on using the right amount of information and acting quickly.

Kyle Porter shares his analysis on what converts better: free trial, freemium, or reverse trial. Product funnel data is rarely this clear-cut.

Arguably the most expensive problem. Jenna Alburger tells us why.

Beehiiv’s most recent launch drove 250,000+ impressions & their biggest revenue day in 30 days. Alex Lieberman studied every detail & deconstructed the entire process.

Confused about AI? Most people are. PMMs can help cut through the noise by bringing clarity to the chaos. Check out this Verge article to sharpen your AI chops.

Who manages GTM in your company? Roles can blur between PMMs and PMs, but Aatir and Maja have created a guide that clearly outlines how accountabilities can be split to avoid overlap and confusion.

Emma Stratton shares 5 obstacles killing your messaging project and 5 ways to turn it around.

Stefan Bader shares everything he’s learned about how to launch successfully on Product Hunt.

Tas Bober shows how to optimize your “get a demo” page in 5 steps and get 30% more demo submissions.

Madison Leonard explains the difference between two GTM strategies that often get confused as the same thing.

Jon Itkin shows how the best homepages can be broken down into 6 specific zones.

Josh Braun shares a simple framework for writing 7-second stories in your cold emails.

Shlomo Genchin shares some practical copywriting advice on how to launch new features without all the fluff.

Aatir Abdul Rauf breaks down a process PMs and PMMs can follow to keep customers aware and excited about new feature rollouts.

Landing your next job often comes down to referrals. Check out this Google Product Manager’s cold LinkedIn outreach template to help you make connections during your job hunt.

Anthony Pierri breaks down what you should be including in your website’s problem section in order to effectively establish your POV and differentiation.

Formulas can make complex things simple. Aleksandar Radosevic shares an interesting formula for creating great use cases quickly.

Helping your SDR team write cold emails? Use this cold email framework from Maxim Poulsen to write short, punchy copy. This framework apparently generates 15-25% demo rates 👀

Working on a new homepage? This guide from Anthony Pierri breaks down how to think about, develop, and improve your homepage.

This edition of the Demand newsletter looks behind the scenes look at how Airbnb launches products, including a ton of great examples and practical advice from past Airbnb launches.

Documenting what your ICP looks like shouldn’t be as hard as finding it. Alexander Estner’s awesome ICP template solves for this common challenge. Thanks for the find Irina Chuchkina!

It seems like everyone is all in on Go-To-Market but does anyone know what it entails? Pavilion’s Sam Jacobs shares his awesome POV that you can share with your leadership team.

Riley Hennigh explains why it’s SELFISH and ineffective to design websites using anything other than proven patterns.

Comparison pages need to be BELIEVABLE. Aleksandar Radosevic shares a SUPER detailed blueprint on how to pitch your product against competitors.

Matt Hodges shows that when the perfect pricing model doesn't exist, you must experiment to find pricing-market fit.

Elana Verna shows how the power of positioning and brand is perfectly illustrated in Celsius's growth story.

Rob Kaminski and Jeff Harrison debate the effectiveness of Calendly’s new homepage messaging on the latest episode of The Proof Point.

Creating tailored customer experiences drives usage and loyalty. Check out this PMA post showcasing a retail company that excels at understanding its shoppers.

Every PMM needs strong research skills. Career coach and former PMM Director Yi Lin Pei shares essential tactics every PMM should master.

PMMs can struggle to measure impact. 6X CMO Grant Johnson shares a practical framework you can point to for showing where PMM is driving the numbers.

Struggling to explain what PMM does to your friends or colleagues? Julien Sauvage offers a CLEAR solution to this common problem with one adjective.

Finding your total addressable market can seem like a BIG ask, but Sanjana Murali shows how to do it in 25 seconds using Dealfront’s new TAM calculator.

Great content has lots to it. This image from Pierre Herubel shows why your content might not be landing if you're missing a few critical steps.

Jacalyn Beales shares the customer journey map she created at Copy.ai — save yourself HOURS!

Connor Lewis delivers an awesome breakdown of a recent customer story video from Wistia.

April Dunford explains the problems that come from letting our positioning drive product strategy and how it should actually be the other way around.

Kavinda "Wele" Welagedara shares a killer email from Liquid Death, with one of the world best subject lines.

Allyson Letteri explains how the wrong messaging can hold back user and revenue growth.

Rosie Hoggmascall breaks down a price increase email that was so lacklustre, it caused her to cancel on the spot.

Whether you’re focused on ToFu, MoFu or BoFu content, Contentfolks provides a helpful framework that makes putting out great content easy.

Chances are you'll need to help your SDRs write cold emails at some point. When that time comes, you'll be glad you have this great guide from Grace Parazzolo.

KPI ownership can be tricky as a PMM. Kyle Poyar shares great data that can help align stakeholders who don’t agree on who owns what.

Good copywriting is hard, but often a requirement for many PMMs. Save this cheatsheet from Neal O’Grady with 12 hooks, 10 actionable writing tips, 10 literary devices, 8 post types, and 6 copywriting frameworks.

Marketing has changed drastically over the last 10 years. Kieran Flanagan calls out 10 new rules every PMM should ponder.

Michael Eisik delivers a 63-second hero section crash course, complete with practical examples.

You’re not on the sales team, but it pays to know how to deliver a strong sales demo. And a big part of that is asking the right questions. Chris Orlob shares 10 better questions reps should be asking.

Ali Abouelatta examines a number of a/b tests that Disney ran over a four-month period to find a winning formula for positioning and differentiating Disney+ from other streaming platforms.

After helping over 150 startups craft their value propositions, Anthony and Rob have mapped their proven method for building them.

Insight Partners introduces the ultimate ScaleUp blueprint for executing a SaaS Go-To-Market (GTM) Strategy.

Even if you’re not a fan of "Mad Libs" pitch frameworks, this one's pretty great. Richard Blundell shares a helpful framework from Chris Tottman that assists in overcoming the dreaded blank page pitch problem.

Joe Daniels explains the difference between narrative and positioning, what questions you need to consider, and how to bring them all together into one clear and compelling story.

Leading up to a major launch, Matt Hodges and the team at Equals explored giving their product an entirely new, bespoke name. Find out why they decided against it.

Starting a new job can be hard, and PMM is no exception. Olivine shares an incredible FREE resource to help you hit the ground running in your next gig.

Got Leads? Many believe insufficient leads, pipeline, and activity doom Marketing. Kyle Poyar highlights the real issues: Unclear target customer, unrefined messaging, inefficient channels, resource shortages, and GTM misalignment.

Even if you aren't into watches (like Aubrey), PMMs can learn a lot from watch brand launches. Ariel Adams breaks down the importance of crafting launch cycles with strategy and discipline to avoid customer fatigue and confusion.

PMMs often face difficult conversations being stuck in the middle of many different things. Harvey Lee offers expert advice on navigating them like a pro.

Driving growth without the right alignment and decision making is tough. Harish Peri shares how organizing GTM functions around customer outcomes, and single-threaded leaders can help break through and reignite growth.

Why so pessimistic? April Dunford delves into the dangers of product pessimism and how PMMs could be overlooking the differentiation staring them in the face.

Grafit created this awesome repository of 200+ examples of SaaS websites built on Webflow.

Practical GTM advice is hard to find. Former Google PMM, Henry Wang, shares his insights on how to level up your strategy.

Don't assume additional channels lead to better results. Yi Lin Pei explains why 70% of startup growth stems from one channel.

The Chameleon Benchmark Report 2024 - Great BOFU content requires a delicate balance: educating, selling, and providing compelling proof. This benchmark report from Chameleon, the product adoption platform, is a great example of all three.

So much of a PMM’s job is internal communication, but we struggle to clearly state what we want from people. Wes Kao shares how to make it easy for people to give you what you want.

How do you beat Bobby Fischer? You play him at any game but chess. Elena Madrigal shared an awesome story of how her team at Nokia used clever positioning to sell out their new phone at a time when the iphone was king. They knew their phone had three key differentiators: 1. A super-long batter life 2. An indestructible build 3. A cheap price Solution: The Fesitival Phone

In this tough job market, you need to stand out. Marta Puerto got creative post-layoff, crafting a viral video pitching her next role. With 144K+ likes on LinkedIn in two weeks, I’ll bet she's already found her next gig!

Struggling with the 'blank page' for your next launch? Madison Leonard shares her billion-dollar company launch framework so you never have to start from scratch again.

Raising prices can be nerve-wracking. You never know how customers will react. Karan Sood offers a helpful framework for crafting your next price hike email with care and intent.

Positioning can induce anxiety, but it's crucial for winning deals. Jess Petrella shares a practical positioning framework for PMMs to more effectively align their GTM engine.

Go-to-market journeys are full of twists, turns, successes and failures. Rachel Hemworth, CMO of Notion, breaks down 4 lessons from their AI launch that all PMMs can learn from.

Jochem van der Veer, CEO of TheyDo, breaks down their new homepage designed completely around the customer journey. It converts at 7.5% — get the template here.

Great launches propel companies forward, capturing consumer and press attention. Erik and Naiomi Eliason share how some of the best companies launch in this detailed post for their newsletter, Demand.

Google's Head of Program Media Ben Wise, shares 5 relevant career lessons for PMMs to take to heart.

Nobody wants to loose out on revenue, but being broad can cost you. Emma Stratton makes the case for why going narrow is often better when it comes to your headline (with examples!).

Founding PMMs know the difference between a launch and a release, even when the rest of their company doesn’t. Hattie breaks down the difference so that every PMM can better educate their stakeholders.

Everyone wants rapid career growth, but the company you choose matters a lot. Former Amazon VP Ethan Evans talks about riding the escalator of a growing company.

It's important to be unique, but sometimes, you should go with what already works. Anthony Pierri lays out a simple and actionable website template for early-stage startups that removes the guesswork from building a webpage that converts.

Most case studies are sitting in a tab on your website. Lashay Lewis shares practical tips on how to get more from your case studies using SEO.

How do you build a repeatable sales process that generates high ACVs? Proposify’s former VP of Sales Dan Hebert, shares how they company increase their deal size by 7X.

Creating sweet messaging for your website isn’t hard with the right steps. Elena Madrigal serves up a killer recipe for website messaging that will surely be a hit at your next dinner party.

Andy McCotter-Bicknell just relaunched his swipe file of competitive marketing examples. 81 examples, 21 stories, 100% free. All laid out in the style of Andy’s Piczo from 6th grade.

Founding PMMs aren’t just positioning, messaging and launch experts. Emily Pick shares some awesome insight about how being a founding PMM also means being an educator and diplomat at times.

Every PMM is looking for the killer AI app to help them be more efficient. Adrienne Barnes shares some of her adventures with AI when trying to create buyer personas and ICPs.

Justin Dorfman from AssetMule shares a great framework for how to position sales assets to prospects. So you can help your sales team by delivering more than just content assets.

Speaking to customers can be intimidating if you don’t know what to ask. Collin Mayjack provides a simple but comprehensive list of questions to guide your next interview.

Launching an Interactive Demo this quarter? Take 2 minutes to learn from the top 1% of demo creators.

As a PMM you’re expected to solve a lot of GTM problems. Know the role you play vs the responsibilities of other teams… especially when thing are going sideways.

In a world awash with data, Peep Laja provides a simple framework for being more deliberate. Think about these questions before diving into your next spreadsheet.

Elena Verna breaks down an awesome JD for a Growth Marketer, posted by Float. Instead of vague responsibilities and buzzwords, this JD is clear, specific, and realistic. Save this as inspiration for your next PMM hire.

Patrick Campbell created the last guide you’ll need to run your competitive intelligence program, using tactics he picked up hunting targets for the NSA and honed while building a fast scaling company.

What do you do when leadership loves everything-but-the-kitchen-sink messaging? Emma Stratton shares some practical advice.

When building product marketing from scratch, it’s easy to get caught up in execution and forget to lay the foundation as your go. Here’s what to do instead.

April Dunford explains why Market Category is not the core of your positioning, and what to start with instead.

Want an MBA in pricing but don't want to spend $200K? Karan Sood put together a 12 month book-based pricing MBA.

Sequoia Capital is one of the best Venture Capital funds in history. Rubén D. shares their recommended blueprint for founders seeking to secure funding.

Clémence Lepers breaks down “one of the best hero sections” she’s ever seen.

Get ready for 2024 with this break down of the Japanese secret to a fulfilling life, shared by Justin Wright.

Figma explains why their deal fell apart and what it all means.

This is an interesting example of how not to mention competitors in your marketing.

Adam Schoenfeld breaks down Linear’s approach to picking and winning an early market and why he’s using them as a role model for his business.

Kyle Poyar shares effective product-led sales strategies, with real-world examples from successful companies like Slack, Miro, and Figma.

Aakash Gupta shares a great definition of a term that often confuses people.

But only a few do it right. Pawel Huryn shares 11 best practices and common mistakes to avoid.

Andy McCotter-Bicknell shares his favourite competitive plays of 2023 in the latest edition of the Healthy Competition Newsletter.

Chris Frantz breaks down all of his company’s operating procedures in a simple Notion doc. Take a look at how a remote, async 7-person startup operates.

Casey Winters explains the concept of growth loops and shares some of his successes and failures.

Here's what Kyle Poyar is seeing based on a survey of 700+ SaaS companies.

Kate Syuma and Viktoria Kharlamova performed comprehensive research on User Onboarding covering 80+ companies. Get the full report.

Learn this simple pricing research methodology and easily conduct your own study with my easy-to-use template.

Looking to learn the psychological principles behind great products, marketing, and buying experiences? This website is PACKED with FREE interactive case studies that explain important concepts using real examples.

184 customer interview questions that unlock insights and build winning go-to-market strategies.

Khushi Lunkad breaks down the evolution of Streamline's homepage and why they removed it completely.

The founder of AirBnB shares how he's rethinking the role of product marketing.

Oli Gardner shares a set-by-step guide of the B.A.B. pattern, transforming it into a presentation outline.

Pierre Herubel explains concept of “Most Advanced Yet Acceptable” and how to apply it to your positioning strategy.

Bogomil Balkansky, Partner at Sequoia Capital, shares a simple framework and advice around pricing for startups.

Great challengers have strategic focus. Adam Schoenfeld explains how Linear approaches their competition and GTM differently.

Anand Sanwal provides an M&A strategy teardown, explaining why HubSpot acquired Clearbit.

Josh Braun shares a quick take on what your prospects are secretly thinking and why habits and anxiety are silent deal killers.

Andy, Tamara, and I share our personal product launch stories and our favourite launches from companies we admire.

Want to get inside the head of your PM? Paweł Huryn shared his Google Drive full of product templates 🎁

Learn how to use the new Gantt Chart feature in Google Sheets to visualize your launch roadmap.

Matt Hodges shares 13 years of learnings from working on pricing projects across Atlassian, Intercom, and Loom.

Anthony Pierri shares why voice of the customer research is really helpful... except in the case of startup product marketing.

What's the Minimum Viable Definition of Product Market Fit? Michael Ho shares his take, inspired by this post from a post from Anthony Pierri.

The ‘circles of doom’: Quantifying the misalignment of B2B marketing and sales - Jon Lombardo & Peter Weinberg explain why 16% is the most horrifying number in B2B.

See Aatir Abdul Rauf’s take on what a company looks like with and without product marketing.

Read this iconic memo written by Stewart Butterfield, two weeks before the launch of Slack. It’s a masterclass in how to create demand for a new category of product.

Leah Tharin discusses Airtables very public announcement to focus on enterprise and why they may have “just thrown the baby out with the bathwater.”

How to treat projects as an experiment for rapid learning and escape Zombie initiatives. Written by Tom Kerwin. Shared by JD Prater.

8 things Mark Kilens would do if he was a product marketer who just joined a new company.

Olena Bomko shared 16 customer interview questions to help improve your messaging and copywriting.

Watch this 1-minute clip from April Dunford talking about why you should fight the urge to change your positioning and messaging too early. Pick it and stick it.

How Joe Ades Sells Potato Peelers

Joe Ades is one of the greatest salesman of all time. He sold potato peelers in New York City and became a millionaire. In this video, Harry Dry deconstructs his pitch.

Anthony Pierri shared a great Gong article this past week. An oldie but goodie. The main data point called out was this: “Presenting ROI in your sales process correlates with a 27% drop in close rates.” 🤔 Chris Orlob, the author, argues that presenting ROI to your customer awakens the wrong part of their brain. The logical part responsible for critical analysis. “That’s why every time you present ROI, your customer rolls their eyes and argues with your assumptions.” He points out that “people buy on emotion and justify with logic. So you need to tell a before-and-after customer story and sneak the ROI metrics as a passing detail.” Instead, the key is to tell before and after customer stories. Stories access your customer’s emotional brain. They let you slip in your business case under the radar, cloaked as a narrative. The image below is a slide from one of Gong’s business case decks Click here to read the article

Neville Medhora shares the full list of Joe Sugarman's Psychological Triggers.

Listen to Richard Shotton on the Everybody Hates Marketers Podcast. He explains why being more specific in your messaging makes people think it's more likely to be true.