A Benefit You Can Believe

I’m always looking for ways to improve my golf game. But I’m skeptical when something promises to shave strokes off my round. That’s why I love this piece of messaging for the Lag Shot 7-iron. Instead of some lofty further-order benefit, this swing-aid simply promises: “You'll turn that rare “once a round” purely struck iron shot that feels like butter into something that happens all the time.” Now that’s something I can believe in.