A clear and compelling landing page hero

When creating our landing page, we wanted to make sure our hero was extremely clear. Clear on what the product was, who it was for, and how it would help them. We also wanted to drive action. If I was creating this hero for a client, I can hear them saying “can we reduce the copy,” but luckily we were creating this for ourselves 😉 We sacrificed brevity for clarity and so far, based on feedback, that’s exactly what we’ve accomplished.