A Not Boring Newsletter Ad

Newsletters are becoming a real acquisition channel for SaaS — but what makes a good newsletter ad? This Tegus ad in Packy McCormack’s Not Boring newsletter is a great example. It explains, with no-nonsense, how Packy uses Tegus to write his content. While it lacks images, the ad uses plain language to explain practical use cases, benefits, and differentiators. Readers can imagine themselves using Tegus, just like Packy.