A STRONG Demo From Volvo

Talk about having skin in the game. Claes Nilsson, President of Volvo Trucks, was so confident in the strength of the front towing hook on the Volvo FMX, that he spent two hours on the front panel, dangling more than 20 meters in the air. As the commercial states, “This was a test setup to show the robustness of the new Volvo FMX.” You might also remember Volvo’s “Epic Split” commercial featuring Jean-Claude Van Damme. A demonstration of the precision and stability of Volvo Dynamic Steering. Both awesome examples of not only showing the value of your product, but creating a viral video in the process. Watch Claes Nilsson dangle 20+ feet in the air