You CAN get creative with your pricing strategy. You don’t have to follow what every other company is doing. Here’s the approach Steph Smith took to find the optimal price point for her book Doing Content Right. Prior to her launch, Steph started pre-selling the book at $10. But after every 30 sales, she increased it by $5. Throughout this process, she monitored the conversion rate on her landing page to see when it started to slow down. Eventually, conversion slowed down at $30 which she held as her launch price. Steph has increased prices over time, but this particular approach allowed her to gain massive traction and thousands of sales, without leaving significant revenue on the table. Read more about her approach to pricing and distribution
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