AI Took My Job

At first, these billboards are jarring. But it’s actually a brilliant campaign by Fiverr, an online marketplace for freelance talent. Let’s face it, many freelancers worry that AI will steal their job. So Fiverr responds by launching this “Power of Humanity” campaign to celebrate humans growing their freelance career WITH AI. While many of their competitors are trying to automate as much as possible, Fiverr is focusing on the human element as a differentiator. Showing that they have a vibrant community of freelancers, who are not only talented, but enhance their work with AI and offer new services. Here’s a great article that covers it in more detail