I share a lot of examples of smaller, individual feature and product launches. But not as many examples from larger companies with quarterly releases. Well, here’s one from Airbnb — their 2023 Winter Release. It’s interesting that they call it a “release,” even though I’ve heard Brian Chesky refer to it as a launch. This was definitely a launch, sharing what was in their 2023 release :) This launch included a number of big updates, but I love the way they tied everything together into one concise landing page. And the single theme of “Know a great stay when you see one.” They also created a dedicated page for host-specific updates, which includes a great walk-through video of their new Listings tab. It’s definitely worth exploring these pages, and Brian Chesky’s Twitter account to see their messaging and content related to their launch. Check out Airbnb’s Winter Release
