I share a lot of examples of smaller, individual feature and product launches. But not as many examples from larger companies with quarterly releases. Well, here’s one from Airbnb — their 2023 Winter Release. It’s interesting that they call it a “release,” even though I’ve heard Brian Chesky refer to it as a launch. This was definitely a launch, sharing what was in their 2023 release :) This launch included a number of big updates, but I love the way they tied everything together into one concise landing page. And the single theme of “Know a great stay when you see one.” They also created a dedicated page for host-specific updates, which includes a great walk-through video of their new Listings tab. It’s definitely worth exploring these pages, and Brian Chesky’s Twitter account to see their messaging and content related to their launch.
