I invested 40 hours to create this free resource that my 22-year-old self would have been thrilled to discover. I combined my learnings from April Dunford and Emma Stratton into a single, actionable document. I used 5-hour ENERGY® as a reference to unify positioning, messaging, and a sales pitch. I am happy to share an editable version. Simply ask in the comments and connect with me on LinkedIn. Use this for your own GTM efforts. DM if you have any questions. P.S. Don't forget to follow April Dunford and Emma Stratton and buy their books. #productmarketing #positioning #messaging #obviouslyawesome #makeitpunchy #salespitch #b2btech
Technical Specialist – Dow
19m
Amazing. Thanks Ali. 👏 Please do share a copy. Would love to read.
Product Marketer | MOps | B2B & B2B2C | SaaS | Copywriting
45m
Excellent work Ali
Leadership Community Builder | Award Winning Author - Becoming Fearless | Executive, Leadership, Career Coach | Get Unstuck and Be the Leader of Your Career | The Executive and Live Fearlessly Podcasts
56m
Great stuff!
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Growth Architect for B2B Tech | Strategy | Product Marketing | Pricing
I roll my eyes whenever I see “more efficient” as a value driver. There are only 3 value drivers your solution can impact. More revenue. Faster growth. Lower expenses. That is it. All 3 make an impact on your client’s financial statements. Too often, we confuse benefits with value. Benefits are improvements, but value drives the bottom line. Value is what gets B2B buyers to buy. Let’s take B2B accounting software... Benefit: It reduces errors in tax filing. Value (Increased Revenue): By reducing tax errors by 80%, companies avoid penalties and increase refunds by 10%, directly boosting net sales. --- Benefit: Multi-currency transactions for international compliance Value (Faster Growth): Multi-currency accounting and global compliance allowed us to expand seamlessly into new markets, unlocking new international sales by 20%. --- Benefit: Automates invoicing, saving us time. Value (Lower Expenses): The software reduces manual processing by 70%, saving our finance team up to 20 hours a week. This translates to $50,000 in annual labor costs. The lesson? You have three value drivers. Tie your solution's benefits to each. Enjoyed? Share and follow for more.
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Growth Architect for B2B Tech | Strategy | Product Marketing | Pricing
Exhausted from being the go-to for every problem? I wish I knew this incredible framework sooner. It’s called the 1-3-1 Rule created by Dan Martell. Next time a team member schedules a call to discuss issues, have them come prepared with their 1-3-1 outline. 1. One Clear Problem: Your team member brings one well-defined issue (not a list of complaints). 2. Three Viable Solutions: They come prepared with three realistic options to address the problem. 3. One Recommendation: Finally, they make a single, thoughtful recommendation from the three. Put this to work this week. Free up your valuable time. Empower your team to make decisions. Grow faster. Enjoyed? Share and follow for more.
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Growth Architect for B2B Tech | Strategy | Product Marketing | Pricing
I don’t start with Andy Grove or Peter Drucker when recommending management books. My go-to recommendation is "The Making of a Manager" by Julie Zhuo. This simple cartoon image from Julie’s book was the most impactful image that changed my management approach. I was doing the Avoid (top) part. It flipped my approach as an early manager. I went from: ❌ Immediately jumping in to fix problems ❌ Micromanaging tasks to make sure they met my standards ❌ Executing short-term outputs To: ✅ Fostering discussions to empower their solutions ✅ Offering a space to experiment and learn from mistakes ✅ Guiding long-term outcomes What management mistakes have you made in your career? ♻ Enjoyed? Share and follow for more.
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Growth Architect for B2B Tech | Strategy | Product Marketing | Pricing
The one company that lives rent free in my head. Last night, I ordered an Old Fashioned at a hotel bar in Paris. As the bartender made the drink, he grabbed the Angostura Bitters bottle. Every time I see the bottle I take a moment to envy Angostura’s success. You can make the Old Fashioned with all sorts of whisky, but virtually everyone uses the same bitters bottle worldwide. How did Angostura Bitters create this multi-billion dollar monopoly? Most branding experts point to their infamous oversized label as their key to success. This is wrong. Angostura Bitters was developed in 1820 by Dr. Johann Siegert to alleviate stomach ailments for soldiers. It very slowly became a common ingredient in food and drink. This took it out of pharmacies and into local grocery stores. Angostura became known for its consistent quality. It slowly and steadily grew market share. Its major inflection point came 42 years later when Jerry Thomas created the first major cocktail book, “Bartenders Guide,” which specifically called the use of Angostura Bitters. Jerry specifically named Angostura because it was the only bitters company he trusted for consistency. The success of this book and the emergence of booming cocktail culture took Angostura to a whole new level of success. The cocktail renaissance continues today. The Old Fashioned is the #1 cocktail in the world. The Manhattan is #4. Both recipes call for Angostura Bitters. It's a tale of longevity and consistency, strategically timed to seize a massive market opportunity. And oh yeah, it has an oversized label that hasn’t changed for over 200 years.
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Growth Architect for B2B Tech | Strategy | Product Marketing | Pricing
How to disrupt an enterprise software company. Punchline: I would embrace a B2C mindset. If I joined or started an enterprise software company, here are specific areas I would prioritize to win. 1. Product Design is Core: As users and decision-makers become younger, the distinction between B2B and B2C user experiences has faded. Companies that focus on intuitive, engaging product and brand design will lead the pack. This would be a core pillar of mine. 2. Focus Narrowly on User Needs: Delivering stellar value to a specific user persona is more effective than mediocre solutions spread thin across multiple teams. Deliver A+ value for a very few, over a C- experience across the many. 3. Turn the sales cycle upside down: One of the biggest opportunities is to solve the drastic inefficiency in enterprise sales. The multiple meetings for discovery, demos, workshops, proof of concepts, proposals, and contracting. The traditional enterprise sales cycle is inefficient and outdated. It’s time to leverage new tools to enable customers to build DIY proof-of-concept or sandbox environments on the fly, reducing time and cost significantly. 4. Embrace Pricing Transparency: Gone are the days of opaque pricing. Companies that are upfront and clear about pricing will earn trust and business faster. Those who prioritize transparent penetration pricing over high up-front pricing will win. 5. Rethink Implementations: The era of waiting 9+ months for software value delivery is ending. Immediate value delivery areas must be identified and capitalized on to stay competitive. Long implementations and battalions of consultants are a strategy of the past. Find opportunities for immediate value. 6. Prioritize Domain Expertise for Insights: In a world where Excel is a free & formidable competitor, differentiating through deep, actionable insights generated by domain experts on your team is essential. Data automation and quality are becoming commoditized. Curated, value-creation insights are where opportunities exist. 7. Seamless Integrations are Non-Negotiable: As B2C integration becomes more fluid, enterprise clients expect nothing less. Tailored, purpose-built integrations are critical. Nailing this will be a pre-requisite across your core target user's data ecosystem. 8. Flexible, Interoperable Infrastructure: Enable clients to easily build on your platform with minimal friction will be core to remain sticky and differentiated. Avoid clients being nickel and dimed to tailor the platform for their evolving needs. These are the areas I would prioritize to differentiate in a noisy B2B SaaS market and remain relevant in a rapidly evolving market. DM me if there are any like-minded professionals who want to chat more about this. This is something I am passionate about. Enjoyed? Share and follow for more.
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Growth Architect for B2B Tech | Strategy | Product Marketing | Pricing
Struggling with employee performance? It all boils down to just two factors. Andy Grove said performance is based on two things: Skill ("Can do") Motivation ("Will do") Noticed a high performer slipping? Ask yourself—is it a skill gap or a motivation drop? Here’s the key: As a leader, you can improve performance by focusing on either training (to boost skill) or environment (to foster motivation). ✅ Skill: Give your team the tools and knowledge to excel. ✅ Motivation: Create a culture where driven people thrive. Increase skill through targeted training. Boost motivation by creating opportunities for personal growth and self-actualization. Managers can't directly "give" motivation, but you can create an environment where intrinsic motivation (think: mastery and purpose) flourishes. 🔄 Action Step: This week, review your team members' performance. Are they lacking skill or motivation? Take one action—whether it's a training session or a motivational conversation—to help them get back on track. ♻ Enjoyed? Share and follow for more.
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Growth Architect for B2B Tech | Strategy | Product Marketing | Pricing
In a rut? You’re likely skipping two critical steps." Whenever I feel stuck—or my team does—I always turn to Tony Robbins' 3S framework to shake things up: Story, State, Strategy. Most people jump to strategy first and wonder why they fail. But without the right story and state, even the best strategy falls flat. 🏋️♂️ WEIGHT LOSS EXAMPLE: STORY ❌ Old: “I’ve tried everything, and nothing works for me.” ✅ New: “I need to set a positive example for my family.” STATE: ❌ Old: I wake up feeling defeated and unmotivated. ✅ New: I need to include my family and people who motivate us. STRATEGY: ❌ Old: I went all-in on a workout plan I found on the web. ✅ New: We joined a community fitness group focused on family activities and healthy cooking. Takeaway: If you or your team is dealing with an important transformation, take the time to focus on Story and State. Then—and only then—focus on the tactical execution. ➡ Rewrite your Story. Get to your or your team's true why. ➡ Change your State. Shake up your snow globe. ➡ Align your Strategy. Focus on the root issues and be consistent. 👉 If this resonates, share and follow for more.
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Growth Architect for B2B Tech | Strategy | Product Marketing | Pricing
Are you dreading upcoming 1on1 meetings? Use these 5 templates to revitalize them. 1-ON-1 MEETING TEMPLATES 1. Tactical Check-in 2. Career Growth 3. Well Being 4. Problem Solving 5. Strategic Vision 👇 See below. Download and share with your team. ♻ Enjoyed? Share and follow for more.
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Growth Architect for B2B Tech | Strategy | Product Marketing | Pricing
This is the highest-impact activity you can have on your company. It’s the 1-on-1 meeting. "One meeting can enhance the quality of your subordinate’s work for two weeks or more. You can’t spend your time in any better way." – Andy Grove Apply these key principles to transform your 1-on-1 meetings. 1-ON-1 PRINCIPLES ➡ Your subordinate drives the agenda – It's their meeting. ➡ Send the agenda 24 hours in advance. ➡ Energy matters – This is a critical meeting. ➡ No cancellations without proper heads-up. ➡ Consistency is key. Set a repeatable cadence. ➡ Accountability. Follow-ups on actions are the KEY. I will share five 1on1 meeting templates for tomorrow’s post. ♻ Enjoyed? Share and follow for more.
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