Allow Zoom To Reintroduce Itself

Zoom just unveiled their new positioning. They dropped 'video' from their name and are focusing on all things communications. Will this strategic bet pay off? Who knows. One thing's for sure — it's a very public example of a large enterprise tackling a major repositioning. Delivered directly by the Founder, the narrative connects Zoom’s history as a video communications leader to its ambitious future as an AI-first platform for human connection.