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Topic
StrategyProduct Market FitMetrics
Type
Segmentation
Description
Use Cohorts to Improve Your GTM– Segmentation is essential for mastering product-market fit, and KOHO’s founder, Daniel Eberhard, offers a unique perspective on cohort analysis. I’ve rarely seen PMMs approach segmentation this way, but focusing on marginal improvements in cohorts can refine your GTM strategy, accelerate growth, and boost profitability.