Anchoring On An Existing Category

I love studying launches that landed at #1 on Product Hunt. One thing I think Hopp by Wix did really well? Clear positioning. They clearly explain what’s wrong with other “Link in Bio” tools and how they’re better. They also leaned into an existing category of Link in Bio even though the vision for their platform seems to be much more than that. They anchored on a category people already understood and focused on the differentiated value for that use case. That’s what people want now. They can focus on the broader vision later. Check out their Product Hunt page and website.