Competitive Intel @ Apollo.io | Creator of Healthy Competition - the #1 resource for CI practitioners
Love the comparison table on David's site. The reason is simple: Most comparison tables I see are stuffed with useless features that nobody even cares about. Literally rows and rows of features with check marks and x's. Yawn. Confusing. Overwhelming. David went the opposite route. Their main differentiator is having more protein than any other bar. And they expressed it in three unique ways in their comparison below. *chef's kiss* This is how most startups should approach comparisons IMO. Answer the question: "what is the one differentiator from competitors you want people to take away from your site?" Then focus the majority of your positioning and messaging around that.
Competitive Positioning | Founder at downtoat.co
3d
Say it louder — time to start using competitive for more than battle cards 💪
Product & Marketing Leader | Helping ambitious founders unlock product magic | Entrepreneur
3d
and it's the "features" people actually care about
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