Anti-FAQs

What’s one way to handle objections? Address them head on. I love this example from LinearB. They have something called the “Anti-FAQ” page on their website. It looks like a normal FAQ. But take a closer look 👀 You’ll see that every question is a common objection they get from buyers. I'd imagine these are also the landmines competitors use against them. Instead of waiting to react, LinearB beats competitors to the punch — like Rabbit at the end of 8 Mile. Being this honest up front not only earns trust, it also let you lead the narrative and position your product on your terms. Read the Anti-FAQ