Anticipate Customer Needs

Have children heading to University this September? Check out IKEA’s University Starter Box — a perfect example of how to make buying easier. They don’t just list the essentials. They sell them in one convenient package. They spotted a use case for their products (student living essentials), but also the broader job to be done (making a major life transition less stressful). So think, where can you anticipate upcoming customer needs? • Important events where your product is particularly relevant? • Common use cases you can build templates around? • Hurdles they need to overcome to purchase your product?