See Live Example ↗️
Topic
Positioning
Type
Example
Description
Why invest in mutual funds when you can buy something you can appreciate, while it appreciates? Alternative investment platform Rally Rd has masterfully tapped into the emotional side of investing through a killer narrative and copy. Rally is competing against traditional investment products. Instead of focusing on the rational side of investing, they tug at your heartstrings. Rally makes a compelling case that investing in things you can actually appreciate will be the best money you’ll ever spend. → See Rally Rd’s narrative and copy in action!
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