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Topic
Features and BenefitsProblem Statement
Type
Homepage
Description
Autopilot does an awesome job laying out the problem they solve and following it up with how they solve it. I love how they quantify the problem: “The average flyer overpays on flights by $500 per year.” It’s concrete, compelling, and makes me, as a consumer, want a solution. Their answer? The “lowest fare guarantee,” showing exactly how they help cut flight costs. It’s all done with simple language, concise copy, and visuals that make it easy to understand.
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