Focused Testimonials

Enough is enough. Longer testimonials DO NOT equal better. I love this example from Basecamp’s homepage. The longest quote is 8 words. The shortest is 3. Unlike case studies, testimonials are meant to be skimmed. The average website visitor won't read your 30-word customer quote. So keep it short and focused on the most important point you want to get across. In seconds, I can see more than 20 proof points about how easy it is to manage projects with Basecamp. [Click here] to check it out.