It’s one thing to create a compelling narrative. Even a creative promotional video that plays well on LinkedIn. But this example from Basecamp, is what a properly executed multi-channel campaign actually looks like. If you’ve followed Basecamp for a minute, you know that their POV is to get out of employees ways and let them do their job. That’s why this campaign is so perfectly titled, “JUST LET ME DO MY JOB.” Click here for a full rundown. Not only does this landing page introduce their POV and how they rolled out their campaign, but it also cleverly shows how they drink their own champagne. A quote from the page: “Watch how two of us created, wrote, location scouted, casted, directed, produced, acted in, and edited four Basecamp TV spots using Basecamp with only two meetings and a couple emails. No agencies or production companies.” Watch it here
