Big Show and Tell

Eight words and a clear visual can be all you need to get your point across. Rayon’s H1 is a great example. The copy is simple. It tells you what the product does and how it helps. Same for the visual. Erase the copy and you still know what Rayon does. Plus, their video thumbnail is a great looping gif that quickly shows their product without you needing to click play. There’s nothing revolutionary here — just a clear product marketing.