Gong recently released their new Engage product and Amit Bendov (their CEO) took to LinkedIn to share it. This is a great example of how your CEO/founder can be a huge asset for promoting launches â as long as theyâve done the work up front to build an audience. For context, Amitâs post went viral with over 1000 reactions. Hereâs what I like about his post: ⢠It does a great job differentiating Gong from itâs competitors ⢠He positions being late to the category as an advantage ⢠He highlights that Gong developed this product vs acquiring it Hereâs what I think itâs missing: ⢠It doesnât really show what the product does ⢠It doesnât say anything about the problem it solves ⢠It doesnât say who the product is for This post does a great job of highlighting Gong's differentiators, but for me, it's missing the messaging elements of a compelling value proposition. That makes me wonder if this post was targeted at a more executive audience. A big shout out to Andy McCotter-Bicknell for inspiring this example with his own breakdown of this post.
