Buffer Leans Into PLG as a New Competitive Differentiator

Hootsuite announced they were removing their free plan on Mar 31st and Buffer took full advantage of it. A pretty smart move to counter a competitor’s strategy change and expose a new competitive advantage. No product changes needed from Buffer, just a positioning play. And a great excuse to share it. They’re now the better option for those businesses and entrepreneurs “left behind.” Check out the full post here — the comment section is great.