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Topic
PositioningCompetitiveMessaging
Type
HomepageCompetitive Comparison Page
Description
Many pro writers despise working in Google Docs. And ButterDocs is here to save them. Their homepage does a fantastic job of positioning Google Docs as “chaotic.” While they’re the alternative that helps serious writers unlock their creativity and efficiency. I especially love how each capability section not only highlights their product, but also the “chaos avoided” by not using Google Docs. → See what buttery smooth positioning looks like
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