Category Comparison Pages

This is a great example of what we call a "category comparison page." Finfo needs to explain how their solution is different/better than working directly with a traditional FX broker. And they do it masterfully by giving specific examples of situations where brokers clearly don't have your best interests in mind. Finfo captures the frustration of dealing with an FX broker and positions its product as a better alternative. This works on every level: fun, clear, and engaging.