Clay's NOT for Everyone

Great positioning makes it crystal clear who your product is for — and who it’s not. This video from Will Aiken flips a common objection that Clay is "hard to use" into a strength, reinforcing its ICP. Clay isn’t for the 'Chad, Brad, or Thad' looking for something easy. It’s for the RevOps professional or GTM engineer with the technical chops to work magic and make everyone’s lives easier.