Clear Competitive Positioning

There’s nothing wrong with directly naming competitors. Especially when they’re the industry leader. And you’re the challenger with a radical new innovation. Here’s a great example from Adam Robinson, the founder of Retention.com Adam’s LinkedIn post specifically calls out 6Sense and Demandbase. And explains 6 problems with their ABM technology. He then serves up his new platform saying: “I think there’s room for something new and wildly different” I think his direct approach works because: 1. He’s speaking directly to the people already investing in these platforms 2. He positions his new solution as something you can use “alongside” them 3. Instead of bashing the other vendors, he shows them respect → Read Adam’s full post