Clear Language and Visuals

Clear language and visuals. That’s what I love about this section from one of Equals’ product pages. Their main message — “If you can spreadsheet, now you can dashboard.” Simple words to explain how easy they make building a dashboard. Followed by “Here are a few dashboards we designed earlier.” A clever use of language that makes it seem as if they whipped up these dashboards in a few minutes earlier that day. Finally, they have a slick carousel showing images of practical dashboard examples. Bonus points for making it feel like Apple's iconic "Cover Flow" from iTunes 7. → Check out the Equals Reporting page