Communicate With Images

Sometimes your differentiator isn’t necessarily a feature or something you can clearly show using a real product image. Sometimes it’s a concept, something more abstract. I really like this example from a Ahrefs where they clearly explain one major difference between SEO and PPC. ➡️ SEO flows free and continuous like a waterfall. ➡️ PPC is an expense that can be turned on/off like a tap. With one simple image the message becomes crystal clear.