Have you heard the term “sidecar product?” On a recent podcast interview, Kyle Poyar described them as “free offerings that complement a company's core product, can help attract customers early in their journey and increase the chances of conversion.” Here’s a great example of a new sidecar product launched by Copper CRM last week. It’s called Wyndy. You can check out their launch on Product Hunt here. What I really like about this strategy: • It aligns within Copper’s core product strategy - relationship management software • It focuses heavily on busy founders/entrepreneurs, who could be an inroad to larger opportunities for Copper down the road. • Employees, like sales reps, could also find it valuable, giving Copper another entry point into more mature companies for its flagship CRM product. I think this is a smart play by Copper. They’re introducing influential users to their brand earlier in their buyer journey using a product that seems like it could easily transition to the mother ship.
/w=3840,quality=90,fit=scale-down)