🚨 ATTN Founders! 🚨 Use this canvas to plan your core messaging for your go-to-market. For the last 9 months, Robert Kaminski 🎯 have been working towards building a Product Marketing Canvas. We've all used the business model canvas... the value prop canvas... etc... But there's a missing canvas that's dedicated to how you EXPLAIN your product as a whole. → who it's for → what it does → how it works → why that matters This is version # 843 (just kidding, but sort of not) of the Fletch PMM product marketing canvas. It's filled out with the core messaging for Fathom, an AI-notetaker for Zoom, as an example for you to follow. You read it left to right, row-by-row. Definitions: 🟧 Capability: new abilities your product unlocks 🟩 Feature: the technical aspects that power the capabilities 🟦 Benefits: the state change the capabilities drive #productmarketing #saas #startups #plg
