Creating a new value metric

What do you do when buyers can’t measure the impact of your product? Create a new metric. At least that’s what Postscript did. They call it “Subscriber LTV” — a proprietary metric that “measures the total revenue potential of each individual who subscribes to your SMS marketing.” I linked their landing page below. It goes deep on Subscriber LTV, how to calculate it, even practical case studies for context. What I also love is how Postscript uses this page as an opportunity to clarify their positioning. “At Postscript, we believe SMS is the most important marketing channel of the decade. And we are all in — our focus is exclusively on SMS for ecommerce store owners and merchants.” See what Subscriber LTV is all about