Don't Tell Toronto

Here’s a unique competitive landing page, comparing two cities in my home province of Ontario. London is very openly trying to “steal customers” from Toronto. They know there are thousands of unhappy Torontonians. Sick of the high cost of living and lack of accessible green space. They created this clever campaign to focus on London’s key strengths. They also address Toronto’s strength (access to job opportunities) with a service that helps you find relevant job opportunities in London. Check out the “Don’t Tell Toronto” landing page