Duolingo Highlights The Problem They Solve Using a Fake Reality Dating Show

Admittedly, I’m a big fan of the bachelor franchise. So a huge shoutout to the Duolingo marketing team on their latest April Fools campaign. It went viral, but I also love how it stayed true to the core problem that Duolingo solves. Language barriers are keeping their customer from accessing education, employment, life-changing opportunities, and yes, even love. A clever example of how to focus on the pain your product solves. Here’s a post from their global head of marketing if you want to watch the video.