Enough Monkey Business — Just Show Your Product — Gorrilla Gear Hairstyling

Watch this video for Gorilla Gear Hairstyling and in a few seconds, you’ll know what it does. Instead of talking about their story or mission, their video kicks off with a guy saying: “You can go from this, to this, faster than the time it will take you to finish watching this ad.” He then goes on to demonstrate their product and show the results. It all takes 30 seconds. After that, he reads out multiple 5-star reviews. It’s not until the last 20 seconds of the video that he talks more about their company and mission. I think too many companies lead with their narrative. Take a lesson from this ad and help buyers understand your product as quickly as possible. Watch the video