Feastables Takes on Hershey

I heard recently on the My First Million podcast that Jimmy Donaldson’s (aka Mr. Beast) primary focus in 2024 was to sell chocolate. So what do you do when you have one of the largest social media followings in the world? You pick a very public fight against the biggest chocolate manufacturer out there. This launch video for the new and improved Feastables bars does exactly that. It’s a great example of a small company taking on the status quo with a better alternative. They even conduct a blind taste test against the top chocolate bars on the market.