Launch Use Cases, Not Features

Firecrawl just launched a new endpoint—but that’s not what they led with. Instead, they spotlighted what you can do with it, like building a tool that scrapes job boards, matches them to your resume, and ranks roles by fit. Marketing technical products with broad applications is tough, especially when users aren’t sure how to apply them. That’s why this go-to-market move works. When the feature is abstract, lead with the use case to make the value clear.