Launching Use Cases, Not Features

Firecrawl just released a new search endpoint, which for them is a pretty substantial feature launch. But that’s not what they led with... Instead, they spotlighted what you can do with it, like building a tool that scrapes job boards, matches them to your resume, and ranks roles by fit. Launching technical products with broad messaging around capabilities is tough. It's not obvious how to use them. That’s why this go-to-market move works. When the feature is abstract, lead with the use case to make the value clear.