Flipping the Script On An Old Category

Lemonade’s hero takes a tired category (insurance) and flips it on its head. It says what makes them different, without relying on tired clichés like “we’re transforming the industry." The description copy then hits you with three differentiating features. Instant everything, incredible prices, big heart. Not things you’d expect from a typical insurance company. Right away you: • Know what the product is • Why it's different • Want to learn more