Flush The Competition

Prebiotic sodas like Olipop and Poppi are blowing up. But Liquid Death found the one drawback people don’t talk about: fiber overload. Their “Toilet Taste Test” puts soda-flavored sparkling water head-to-head with prebiotic sodas, zeroing in on one key difference: Liquid Death won’t send you running to the bathroom. It’s smart, shock-value storytelling. They took a subtle differentiator and turned it into a visceral, laugh-out-loud comparison you can’t forget.