Gather Round, It's Founder Storytime

This is a standout example of founder-led storytelling. Instead of pitching features, Float’s cofounder shares a personal, relatable story about trying to send a wire through a bank. Spoiler alert: is was painful 😣He then introduces Float as the solution to that, and similar legacy finance experiences. I love how you naturally get product education, positioning, and messaging all wrapped in what feels like a personal story.