Getting in Front of Objections

40-60% of product evaluations end in no decision. It’s easier for buyers to do nothing. A lot of that has to do with doubt around your product and fear of making the wrong decision. Every company loves to talk about how their product and how it will help people. But very few address objections head-on. That's why I love this example from AG1. They know that many people evaluating their nutrition supplement likely have questions like: • Is this safe? • Is it tested? • What’s in it? So they created a page that answers all of it, accompanied by a ton of impressive social proof — leaving buyers with more confidence. How might you apply this concept to your product?