Getting Super-Specific with Messaging

Being specific about the value you bring is one of the fastest ways to build trust. Saying something happens in “seconds” is fine. But saying it takes “47 seconds”? That’s believable. That’s why I love Amie's homepage. They’re super specific about: • What the product does • How many users are using it at big name accounts • How quickly you’ll see results It’s hard not to believe the pitch when the details are this specific.