See Live Example ↗️
Topic
Messaging
Type
Social PostGraphic / DiagramSection
Description
How do you make problems and pains stand out? Give them a name. Like this post from Figma that creates a new vernacular for many of the problems their platform solves. Take “Slack-lash” for example “the pulse-spiking moment when Slack goes off, unleashing a digital avalanche or messages” Or “Workplace Whack-a-Mole” “batting down tasks, alerts, and emails as they pop up” → Read the new vernacular of work