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Topic
PositioningMessaging
Type
Homepage
Description
How can you differentiate an online poker site? Check out Cloud Poker Night. They target a very specific audience — business leaders. Instead of competing against other online poker sites, they position themselves against golf as the “new sport for business minds.” Their site shows quotes from famous business leaders like Sam Altman, Annie Duke, and Paul Graham. All talking about how playing poker helped them in business. By building a product for business leaders they are naturally forced to focus on a very different set of features than something like Poker Stars. Instead of bonus offers and quick withdrawals, they offer a personal dealer, real cards, and sidebar conversations. Check out their website
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