Great Positioning or a New Category?

How do you escape the feature war and differentiate in a commoditized market? Paint and wallpaper company Farrow & Ball have done a great job positioning their products as the premium option for design enthusiasts who want something more from their spaces. One has to wonder if their great positioning has resulted in the creation of a new category by mistake… Handcrafted paint. F&B’s products have risen to such controversial popularity that SNL even poked fun at their positioning a few years ago. → Check out their website and see for yourself!